Building your campaign
Navigating the big decisions
On the surface running a crowdfunding campaign seems relatively straightforward, and indeed anyone can launch a campaign. But many campaigns fail or delivery lackluster results because the people behind them don’t understand how to design, implement, market and promote a campaign.
When building a campaign there are several significant decisions that we will help you navigate, these include:
- Which of the many crowdfunding platforms available should you use? Each of these has individual pros and cons and it's common for different projects to suit a specific platform.
- How are you going to design your campaign, what's your core message and who is ‘your crowd’ (your anticipated supporters)?
- What kind of crowdfunding do you want to run, do you want to set your project up as an ‘all or nothing’ or ‘take what you raise’ campaign. Are you going to simply seek donations, offer a product or rewards, or offer equity to supporters of your campaign?
- What's your marketing strategy, key message and call to action?
- How long should you run your campaign for?
- What does a successful campaign look like and how should that influence how a new campaign is designed?
